ending Machine Consumer Perceptions

A recent vending machine industry-wide survey revealed that the industry is losing many potential customers due to a lack of consumer education. The study surveyed 2,223 people over the Internet. The objective of the new industry study was to determine consumer motives for purchase decisions. The study also examined potential areas to expand use and the general public's awareness of new technology and products.
The key findings of the vending machine industry survey are listed below.
- Reasons for purchases. Consumers cited convenience and ease as the top reasons for making purchases.
- Consumers were hesitant to make purchases mainly because of poor selection and a misconception that vending machines do no offer healthy options.
- Brand recognition is vital to sales. Consumers expressed a high brand loyalty. Most consumers browse prior to purchase and select a familiar item.
- Potential consumers think vend prices are high in comparison to other retail outlets. Vending machine consumers are unaware that sales tax and bottle deposits must be included in the price of products.
- Most customers are unaware of new technology like cashless payment options appealed to a good portion of those surveyed. Also,nike kengat, consumers did not know about new technology that ensures product delivery.
Most potential consumers were hesitant to make purchases because of a belief that vending machines do not offer healthy or fresh products and a perception of high vending prices. Customers expressed a desire to read nutrition labels prior to purchase. Also, potential consumers felt they could not trust the freshness of vending machine items.
If vending operators can make nutritional information accessible,rolex watches, and alert consumers to the freshness of items in vending machines,nike air max, they can expand their consumer base. The vast majority of consumers browse selections before making a choice. Therefore, point of sale promotions, like digital displays are a great way of capturing impulse sales.
Vending machine operators can use this information to improve the industry. There is no doubt that better advertising and consumer education are needed to improve consumer confidence.
Peter Levine
President
[www.VencoaVendingMachines.com] Copyright 2007
Vencoa Vending Machines [www.VencoaVendingMachines.com] This article can be reproduced in its entirety, if the author credit and link to website is retained.
Peter Levine is the president of VencoaVendingMachines.com,nike skor, a leading supplier of vending machines including soda vending machines to small and medium size companies in all fifty states. Peter has years of experience in the vending machines industry and brings all his expertise to grow his company into one of the top vending machines supplies in US.